Not For Babys-bel
When we asked the office what they kept in their fridge, it turned out that a lot of supposedly
grown-up people had their own Babybels. And who can blame them?
So, we've repositioned Babybel as an adult treat. Just one that doesn't take itself too seriously.
THE BOX
The packaging, It's fancy, schmancy and a little bit tongue in cheek.
That also goes for the wax seal that comes as a free gift with every box.
These special Babybels wouldn't be seen dead in a supermarket, and would only be sold in fancy wine and cheese shops.
What's more luxe than pretentious homewares?
We transform our cheeses into our own range of candles, by placing a wick within the wax coating, So you'll always have a candle when the mood strikes.
The more adventurous can also enjoy our GOOP style scented wax candles, with pleasantly cheesy pongs that have numerous unprovable health benefits.
WICKS AND WAX
We'll create a one-off rare sculpture made from Babybel wax and auction it off at Sotheby's.
Showing the art world just how fancy Babybel can be.
ART?
