The Great Unknown
The more you know about a subject, the less you think you know about it.
So while we assume we go to the Natural History Museum to learn stuff.
You actually leave with a revelation about how much there is to discover.
Darwin
As a world leader in the field, the NHM has over four million records you literally cannot find anywhere else.
So we develop our own AI search assistant, Darwin.
Giving the public access to research that inspires revelations so they leave knowing less.
Tour Guides
We'll run special tours, led by our top professors, getting them to share their vast knowledge but also highlighting areas and the questions still unknown. Inspiring the next generation to fill those knowledge gaps.
TEDx NHM
We'll partner with TED to host and stream talks from key natural locations around the world,
with the help of Brian Cox as Compere.
Allowing experts to truly open the mind of viewers in an engaging way.
Merch is also covered, showing off some of the more unusual sides of nature.
It also follows through into the customer experience within the museum
