Death gets a new look & feel
St. Christopher's Hospice came to us to get a name for their new learning centre. After meeting with them, we realised we could do more to help them in their goal. Making the final years of life easier to talk about.
A NEW PLACE,
A NEW NAME, A nEW style
For the new name, we came up with: Centre For Awareness & Research into End-of-Life.
Or CARE for short.
But we thought they needed more than a name. They needed a brand.
SEE IT ON THE STREETS
BUT WAIT, THERE'S MERCH
The new brand goes deep into all the activity in the centre, every little detail works.
THEN STUFF TO EDUCATE
The brand was a great start. But it also needed to reach the people with concerns about caring for loved ones. It needed a bunch of platforms.
STUFF TO ENTERTAIN
We also want to engage people who aren't as close to the cause. This is sub-brand that produces humorous content, but that still makes a point about preparing for the end.
